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Course Schedule
Classroom Sessions:
DateVenueFees
26 - 30 May 2025 Dubai - UAE $5,950
01 - 05 Sep 2025 Dubai - UAE $5,950
21 - 25 Sep 2025 Riyadh - Saudi Arabia $5,950
17 - 21 Nov 2025 London - UK $5,950
08 - 12 Dec 2025 Pretoria - South Africa $5,950
02 - 06 Mar 2026 London - UK $5,950
23 - 27 Mar 2026 Riyadh - Saudi Arabia $5,950
08 - 12 Jun 2026 Dubai - UAE $5,950
31 Aug - 04 Sep 2026 Dubai - UAE $5,950
21 - 25 Sep 2026 Riyadh - Saudi Arabia $5,950
16 - 20 Nov 2026 London - UK $5,950
07 - 11 Dec 2026 Pretoria - South Africa $5,950
Online Sessions:

26 - 30 May 2025 Online $3,950
17 - 21 Nov 2025 Online $3,950
02 - 06 Mar 2026 Online $3,950
08 - 12 Jun 2026 Online $3,950
16 - 20 Nov 2026 Online $3,950
Course Description

INTRODUCTION

This Incident & Crisis Response Communication Skills training course will provide the key steps every organization must take to avoid being irreparably damaged by a crisis. Packed with practical advice, useful materials and case studies, participants will learn how communication and operational response together are integral to an effective incident response and protecting reputation.

Every sensible organization recognizes the risks they face and that disaster could potentially strike at any time. The learning contained within this training course might make the difference between demonstrating strength and resilience to your stakeholders or humiliating public failure. This training course takes a step by step approach to all the learning necessary to pre-empt crises and respond to major incidents should one occur. 

The media can be very unforgiving organisations who they perceive to have made mistakes and effective communication when under the media spotlight will be vital to coming through unscathed. This training course on Incident & Crisis Response Communication Skills provides the skills and confidence to understand the communication environment and what you must do in order to succeed when disaster strikes.

This GLOMACS training course on Incident & Crisis Response Communication Skills will highlight:

  • An awareness of the media and communication environment at the time of a crisis
  • The available media platforms and practical guidance on how to use them
  • How communication is integral to effective operational response
  • How to create an incident communications plan alongside a range of useful planning tools
  • Practical skills for media communication and supporting case studies

Objectives

  • Develop practical skills enabling effective communication at the time of an incident
  • Familiarize students with both techniques & technologies involved in crisis communication
  • Provide a health-check for your personal & organizational readiness
  • Provide the confidence to know that your response strategies are appropriate and effective
  • Build relevant knowledge through exploring relevant case studies and practical exercises
  • Develop flexible creative and well motivated teams

Training Methodology

This training course is activity and discussion based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focusing on solving those problems.

This Incident & Crisis Response Communication Skills training course consists of five stand-alone modules all based around common themes containing lecture content, skill assessments, participative discussions, video presentations and delegate exercises in order to create high impact training. This training course is designed to be dynamic and highly interactive as well as educational. The primary focus is to provide delegates with concepts and methods which they can put to immediate use in the workplace.

Organisational Impact

This training course demonstrates how:

  • More effective employees at the time of an incident in that maximum effect can be achieved by employees understanding how different forms of mass media work and how they can be applied in a crisis environment
  • Strengthened employee focus on actions and achievement around reputation management
  • Improved organizational communications through demonstrating how Public Relations involvement improves outcomes in risk management
  • Enhanced employee leadership skills in that Staff at all levels will have a clear ethical and managerial framework to operate to during a time of uncertainty and disruption, helping ensure business continuity
  • Increased levels of confidence and motivation across an organization knowing that business effectiveness can be enhanced through prior planning and preparation in times of crisis

Personal Impact

This training course teaches the competencies that enable leaders to:

  • To develop a more effective approach to crisis communication in the workplace with a sharper focus on valuable goals
  • Select and use the best tools to add value to the organization at a strategic level during a time of crisis
  • Develop personal action planning and understand how to manage during a time of severe disruption to normal operations
  • To remain calm and consistent in their communications during a crisis using enhanced leadership skills
  • To develop confidence and flexibility in communication
  • To build confidence and mastery through personal coaching and advice providing increased ability to achieve success

WHO SHOULD ATTEND?

This training course has been designed for PR practitioners and for senior professionals such as team leaders or technical specialists elsewhere in the organization who may be involved in the handling of crises, responsible for the management of public reputation and the rebuilding of business capacity after a serious incident or issue has hit.

This GLOMACS training course on Incident & Crisis Response Communication Skills is also relevant to anyone likely to have responsibility for the delivery of public relations and communication activities during a time of crisis for the organization;

  • Health, Safety & Environment Professionals
  • Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility in a time of crisis
  • Senior operations personnel with responsibility for managing teams whose role includes public relations and or internal communication during a time of crisis
  • Those holding responsibility for the strategic use of Public Relations and with responsibilities for business resilience
Course Outline

DAY 1

Orientating to Communication at The Time of a Crisis or Incident

  • Key Principles of Crisis Communication and Incident Response
  • An Overview of the Scope & Role of Public Relations
  • Key Underpinning Concepts in PR
  • What Makes a Crisis?
  • The Importance of Reputation Management
  • An Exploration of Stakeholders - Who Want to Know What Is Going On and Why You Must Communicate
  • The Ethical Framework for Communication

DAY 2

Creating A Crisis or Incident Plan

  • What is Crisis Management?
  • Why do you need a plan and what should be in it?
  • The Planning Process & Vulnerability Audit
  • Alerting Procedures
  • Response Structures - A look at putting together the necessary systems, teams and facilities to meet the threat
  • Exercise High Roller
  • The 20 Most Common Mistakes in Crisis Management - Why do you need a plan?

DAY 3

Media Management

  • Media – friend or foe? A Journalistic Perspective
  • What is News? Who are Journalists & What do they want?
  • Media Management Strategies
  • Media Relations
  • Managing Stress
  • Managing Filming and Photography
  • Organising a Media Centre & Press Conference
  • Leadership and The Role of  A Leader

DAY 4

Communication Formats & Strategies

  • Linking Timelines and Strategies in Communication
  • News Releases, Holding Statements and News Statements
  • Media Briefings and Media Interviews
  • Media Interviews Exercise
  • Other Media Environments

DAY 5

Social Media & Crisis Communication

  • Orientation to Digital & Social Media
  • Citizen Journalists
  • Social Media & Crises
  • Case Studies
  • Ethical Issues with Social Media
  • Final Exercise
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

PetroKnowledge

PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients

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Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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The Energy Training Centre

The Energy Training Centre

Our collaboration with Energy Training Centre aims to provide the best training services and benefits for our valued clients

Visit website

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Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

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