Customer Profiling Techniques & Procedures

Introduction

This GLOMACS Customer Profiling Techniques & Procedures training course will give you all the essential tools, systems, and procedures you will need to ensure that your service offerings are always perfectly matched to customer needs and expectations.

The rise of Social Media, peer-review websites, and price comparison sites have put power firmly in the customer's hands.  It is getting more and more complicated for organisations to differentiate themselves and stand out from all the "noise".  Customers expect products and services to be perfect for them and are becoming increasingly unforgiving.  This workshop will give you proven skills, processes and tools to profile customers and then match your marketing messages ideally to them.

This GLOMACS training course will highlight:

• The Business Case for Better Client Profiling
• The Economics of Better Profiling
• How to build compelling Value propositions and tailor them precisely
• Understand the various Customer temperament types and how to communicate to them
• How to use a variety of profiling methodologies to successfully segment Customers, be they B2B or B2C and develop bespoke messages for each

Objectives

By the end of this GLOMACS training course, the participants will be able to:

• Understand and use proven Customer profiling techniques to segment Client accounts and individuals
• Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
• Understand the psychology of buying and how it differs in different segments
• Use tools and techniques to Profile business and develop separate strategies for each type
• Understand how to create meaningful surveys, that yield significant, actionable data
• How to use proven tools to manage and use Customer information

Training Methodology

This GLOMACS Customer Profiling Techniques & Procedures training course is highly-interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercise, case studies, and breakout session designed to reinforce new skills. This comprehensive training course manual has been designed to be practical, easy to use and facilitate learning. Delegates will gain the skills and motivation they need to create long-lasting change.

Organisational Impact

Impact on the organisation from the participants in attending this GLOMACS Customer Profiling Techniques & Procedures training course includes the following benefits: 

• Improvements in Customer Retention (critical for-profit generation)
• Improvements in Customer Satisfaction and Corporate Reputation
• Improved effectiveness and efficiencies in Marketing efforts and expenditure
• Improved differentiation, of products / services and corporate standing in the marketplace and the wider community
• Improved professional image and brand recognition
• Enhanced inter/intra departmental communication effectiveness

Personal Impact

Attending this GLOMACS training course will confer several professional and personal benefits to its participants, not least: 

• Learn proven techniques for segmenting customers and accounts
• Learn how to generate, sustain and capture Value
• Learn vital skills for commercial effectiveness
• Develop customer insights that bring results
• Learn how to negotiate properly and effectively manage disputes
• Place yourself at the centre of your organisations marketing philosophies