This GLOMACS Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course addresses the raft of issues that face companies in the hydrocarbon industries. The global focus on climate change has cast the oil and gas industry as a problem sector. Disasters, oil-spills and financial irregularities have all fed high-profile news stories that fuel public distrust and protest. Communities that rejoiced in the discovery of oil have sometimes grown disenchanted with the reality of its extraction and the infrastructure that grows to support it.

While some companies and host governments have handled matters deftly and with great strategic insight, this has not always been the case. This GLOMACS Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course will give you the skills to identify, monitor and manage issues that affect your organisation, map stakeholder interests and maintain positive stakeholder relationships within the framework of corporate policy and strategy.

This GLOMACS online training course will highlight:

• The development of a strategic approach to Corporate Social Responsibility
• The tools to identify, track and manage issues
• Stakeholder identification and mapping
• Risk and crisis management approaches and tools
• Evaluation and analysis tools

This exciting and innovative GLOMACS online training course will focus on the practical and theoretical aspects of risk, reputation and stakeholder management and Corporate Social Responsibility.

At the end of this online training course, you will have learned to:

• Conduct a reputational and communications audit
• Identify issues that impact your business and plan to monitor and manage them
• Develop a risk and crisis management plan
• Write a brand and reputation management strategy
• Develop a Corporate Social Responsibility Action Plan

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Building your reputation and maintaining good relations with your publics and stakeholders is important to achieving corporate objectives. This Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course will:

• Help build future scenarios that enhance the reputation and impact of the organisation
• Improve communication with key Stakeholders
• Increase the coherence and impact of corporate philanthropy
• Positively influence key Stakeholders
• Develop a crisis avoidance and management approach

By attending this Corporate Social Responsibility (CSR) in the Oil & Gas Industry online training course, participants will develop:

• A detailed understanding of Corporate Social Responsibility
• Practical Skills for issue management
• Effective stakeholder communication Skills
• Improved crisis planning skills
• An increased in techniques

This GLOMACS online training course is suitable for a wide range of professionals but will greatly benefit:

• Corporate Social Responsibility (CSR) Specialists
• Communications Professionals
• PR and Corporate Affairs Professionals
• Marketing Professionals
• Corporate Strategists and Planners
• Project and Programme Managers

DAY 1

The Dimensions of Reputation

• Setting the Stage – The Global Issues Facing the Oil and Gas Industry
• Conducting a Reputational Audit
• Brand and Brand Building
• Tools for Analysing Reputation
• Stakeholder Identification and Mapping
• The Role of Corporate Social Responsibility (CSR) in Building Reputation

DAY 2

Issues Identification, Monitoring and Management

• Identifying the Issues that Might Impact Your Organisation
• Issue Monitoring and Tracking
• Scenario Planning
• Using SWOT, PEST AND PESTLE
• An Issue Management Framework and Issue ‘Owners’
• Using Issue Management Tools to Identify Corporate Social Responsibility (CSR) Opportunities

DAY 3

Developing a Risk and Crisis Management Plan

• Crisis Incubation
• Risk Assessment
• Media Crisis Management Plan
• Business Continuity Planning
• Scenario Development and Media Crisis Role Play
• Using Corporate Social Responsibility (CSR) in a Crisis

DAY 4

Brand and Reputation Management Strategy

• The Key Drivers of Reputation
• Stakeholder Views of Your Organisation
• Sentiment Mining
• Corporate Social Responsibility (CSR) Hot Issues
• Incorporating Corporate Social Responsibility (CSR) into Your Brand Strategy
• Developing Your Strategy

DAY 5

Corporate Social Responsibility Action Plan

• Consolidating Your Issue and Risk Lists
• Matching Opportunities to Your Corporate Priorities
• Community Programmes
• Thought Leadership
• Awards and Accolades
• Developing Your Action Plan

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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Tel : +971 - 04 - 425 0700, Fax : +971 (04) 425 0701, Email : info@glomacs.com