Date | Venue | Fees | |
---|---|---|---|
17 - 21 Nov 2025 | Dubai - UAE | $ 5,950 | |
06 - 10 Jul 2026 | London - UK | $ 5,950 | |
16 - 20 Nov 2026 | Dubai - UAE | $ 5,950 |
This GLOMACS Behavioural Economics & Psychology in Marketing training course goes to the heart of business success or failure in this 24/7/365 ‘always-on’ world. It examines the thought processes driving customer’s decision-making. It examines exactly what brands do to customer’s minds and how to understand every nuance of the purchase decision.
Customers have never had access to so much information. For any and every possible purchase decision there is a huge amount of data, statistics, product comparisons etc. available to buyers to review and digest and yet, increasingly, over and over again, we see that actual purchases and purchase behaviours are driven by emotion, short-cuts and other ‘non-logic-based criteria’. This training course gets to the heart of this. We think the way we think we think.
If we can understand this, we can craft marketing communications addressed directly to the way customers actually decide and give ourselves a huge commercial advantage over competitors.
This training course will highlight:
At the end of this training course, you will learn to:
This Behavioural Economics & Psychology in Marketing is a highly interactive and participative training course that uses a variety of teaching inputs designed to appeal to the widest possible range of Learning styles and delegate types. It is comprised mostly of a blended mixture of lecture, case-study work, facilitated workshop work, guided personal reflection, video presentations and role-play.
An organisation sending delegates to this training course can expect to receive a number of benefits, including (but not limited to):
A person attending this training course will get an insight into how the human brain (their own, as well as others’) truly works. It will vastly improve their job performance and their relationship with customers, colleagues and loved ones. Other benefits are:
Because this GLOMACS Behavioural Economics & Psychology in Marketing training course is about how we all use our brains to come to decision, and because we all have brains, there is no one that is not suitable for this training course.
However, this training course is perhaps most suitable for:
Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.