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Course Schedule
Classroom Sessions:
DateVenueFees
06 - 10 Oct 2025 Dubai - UAE $5,950
13 - 17 Oct 2025 Al Ain - UAE $5,950
Online Sessions:

06 - 10 Oct 2025 Online $3,950
Course Description

INTRODUCTION

This training course will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan.

This highly-interactive Mastering Sales & Marketing in the Age of Social Media training course has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.

Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.

This GLOMACS Sales & Marketing in Social Media Training Course training course will highlights:

  • Design a comprehensive social media sales and marketing plan
  • Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities
  • Demonstrate familiarity with the range and variety of social media platforms and tools
  • Understand how to monitor and measure the effectiveness and ROI of a social media marketing plan
  • Monitor social media to protect brand reputation and build customer relationships
  • Develop persuasion and communications skills to enhance sales effectiveness

Objectives

By the end of this training course, delegates will be able to:

  • Implement strategies to engage customers through social media marketing
  • Integrate social media marketing tools into existing marketing plan
  • Determine which social media channels best fit organisational marketing objectives
  • Explain how social media marketing differs from traditional marketing
  • Describe best practices and rules of engagement for online sales and marketing

Training Methodology

This training course is highly-interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, and breakout sessions designed to reinforce new skills. The comprehensive training course manual has been developed to be practical, easy to use and facilitate learning.

Organisational Impact

  • Improved public image and credibility
  • Increased revenues through enhanced lead generation and brand awareness
  • Competitive advantage in your marketplace
  • Expanded market penetration of products and services
  • Real-time customer service satisfaction
  • Increased traffic to website
  • Cost savings on marketing activities
  • Early warning of potential product or service issues
  • Improved target marketing

Personal Impact

  • The skills to design a comprehensive social media plan marketing plan
  • A greater appreciation of the impact of social marketing
  • Increased ability to measure and monitor social media marketing
  • Improved nonverbal communication and persuasion skills
  • The ability to combine social media and traditional marketing strategies

WHO SHOULD ATTEND?

  • Sales & Marketing Professionals
  • Business Development Team Members
  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Public Relations Professionals
Course Outline

DAY 1

Fundamentals of Social Media Marketing Strategies

  • Training Seminar Overview and Learning Objectives
  • Are you keeping up with changing technology?
  • How social media marketing differs from traditional marketing?
  • Benefits of Using Social Media Marketing
  • The History of Social Media
  • The 4 Ps of Media Marketing
  • Avoiding common mistakes in Social Media Marketing
  • Case Study: Best Practices of Social Media Sales and Marketing
  • Social Media’s Impact on Customer Service
  • Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn Marketing

DAY 2

Principles of Persuasion to Enhance Sales and Marketing Effectiveness

  • What is the difference between Sales and Marketing?
  • Marketing and Selling to the Four Customer Buying Styles
  • Body Language Skills to Enhance Video Presentations
  • Active Listening Skills Development
  • How to Use Questioning Skills to Identify Customer Expectations and Service Requirements?
  • Keys for Designing a Multi Media Sales Presentation
  • The Power of Online Customer Testimonials
  • How to turn visitors into customers with conversion optimization?
  • Sell with Emotion not Logic

DAY 3

Creating a Social Media Marketing Strategy

  • 8 Marketing Trends to Implement in your Marketing Plan
  • 5 Steps in Building Your Social Media Marketing Plan
  • Using SWOT for Social Media Market Analysis
  • Creating Website Content
  • Market Segmentation
  • Porter’s 5 Forces
  • Building Brand Loyalty
  • How to make a video go viral?

DAY 4

Measuring and Monitoring Social Media Campaigns

  • Benefits of Measuring Social Media Effectiveness
  • Monitoring your Organisation’s Reputation Online
  • Breakout Session: Action Planning for Reputation Damage Control
  • Define Strategy, Objectives, Priorities, and Goals
  • 10 Steps to Measure the Effects of Social Media
  • Increase Search Engine Optimization
  • Top 12 Social Media Monitoring Tools
  • Case Study: Best Practices for Measuring and Monitoring Social Media

DAY 5

Professional Development for Continuous Improvement

  • Practical Exercise: Developing Your Action Plan
  • Your Attitude makes a Difference
  • Setting SMART objectives
  • Practical Exercise: Setting Personal Development and Business Goals
  • Time Management Tips to Improve Daily Productivity
  • Stress Management Strategies for Peak Performance
  • Training Seminar Review and Feedback
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Providers and Associations

Endorsed Education Provider

  • Quality Logo
  • Quality Logo

GLOMACS is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org

In Association With

Oxford Management Centre

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

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Frequently Asked Question:

How can I find out more information about a specific course?

For detailed information about specific courses, including course content, schedules, and instructors, you can visit our website or contact our customer service team. They will be happy to provide all the information you need to make an informed decision.

Can I get a discount for group bookings?

Yes, GLOMACS offers special discounts for group bookings. If you’re planning to enroll multiple participants from your organization, please reach out to our team to discuss the available discount packages.

How are GLOMACS courses structured?

Our courses are structured to provide a balanced mix of theory and practical application. They typically include presentations, case studies, group discussions, hands-on activities, and interactive Q&A sessions to maximize learning outcomes.

Will I receive a certificate upon completing a GLOMACS course?

Yes, upon successful completion of any of our training courses, GLOMACS Certificate will be awarded to the delegates. This certificate is a valuable addition to your professional portfolio and is recognized across various industries.

Does GLOMACS offer customized training for organizations?

Yes, GLOMACS provides customized training solutions tailored to meet the specific needs of organizations. We work closely with companies to design bespoke training courses that address their unique challenges and objectives.

How can I register for a GLOMACS course?

You can register for a GLOMACS training course by visiting our website, selecting the course of your choice, and following the simple registration process. You can also contact our support team for assistance with the registration process.

Who are the trainers at GLOMACS?

Our trainers are industry experts with years of practical experience in their respective fields. They bring real-world knowledge and insights into the classroom, ensuring that our participants receive top-tier, applicable skills and expertise.

Are GLOMACS training courses available online or in person?

GLOMACS offers both online and in-person training options. You can choose from interactive virtual sessions or attend one of our globally located in-person training courses. The flexibility ensures that learning fits your schedule and preferences.

What types of training courses does GLOMACS offer?

GLOMACS offers a wide range of professional development training courses across various industries, including Leadership & Management, Finance & Accounting, Human Resources, Engineering, Oil & Gas, Operations and Logistics, Engineering and Technical and more. Our training courses are designed to enhance career growth and organizational effectiveness.

What are the key benefits of attending a GLOMACS course?

Attending a GLOMACS training course offers numerous benefits, including enhanced professional skills, increased employability, industry-recognized certification, networking opportunities with peers and experts, and the chance to apply practical knowledge directly to your workplace.

Why should I choose GLOMACS?

GLOMACS is a globally recognized leader in professional training and development, with a reputation for delivering high-quality, results-driven training courses. We offer a broad spectrum of training courses taught by expert trainers, flexible delivery options (both online and in-person), and accredited certifications that add real value to your career.

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