Introduction
Brands are powerful differentiators for products, whether one is looking at footwear, fast food, clothing, hotels or even holiday destinations, the consumer will be influenced by the brand and its associations with quality, service, value or whatever is important. Branding works regardless of whether the consumer is B2B or B2C and can provide a critical edge in competitive markets.
This GLOMACS Strategic Brand Positioning and Marketing training seminar will provide you with a good understanding of how to develop, position and market your brands effectively.
This online training seminar will highlight:
- Assessing your brands in the market
- Creating brand positioning
- Building winning brand values
- Planning and creating brand marketing initiatives
- Leveraging brand associations
Objectives
At the end of this GLOMACS online training seminar, you will learn to:
- Discuss the fundamental components of brands
- Analyze the key components of brand equity
- Relate brand categories and image
- Categorize segments and positioning
- Choose how to select and manage brand identities and plan brand marketing strategies
- Categorize brand media strategies and summarize how brand associations are created
Training Methodology
This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.
Organisational Impact
Attending this GLOMACS Strategic Brand Positioning and Marketing training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:
- Adopting a structured approach to strategic brand management
- Creating and maintaining brand equity
- Selecting the right brand positions in the market
- Creating effective brand marketing campaigns
- Choosing viable channel and pricing strategies
- Analyzing brand associations and choosing internal/external strategies to exploit these
Personal Impact
This GLOMACS online training course will help the participants to strengthen their strategic brand management capabilities, including:
- A structured approach to managing brands
- Choosing strategies to create and name new brands
- Assessing where your brand(s) fit in the marketplace
- Selecting strategies to take your brand to market and defend its position
- Setting up direct and/or indirect channels to market, as appropriate
- Leveraging brand associations
Who Should Attend?
The online training course will provide valuable benefits for a broad range of people who are involved in brand and marketing management, including (but not limited) to:
- Brand Managers
- Marketing Executives
- Product Managers
- Key Account Executives, Business Development Professionals, Sales Executives and Sales Managers
- Entrepreneurs
- Small to Medium Enterprise (SME) owners and Managers